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My Hopes and Dreams for a Website Nightmare

People who manage websites know about bounce rates. For those of you who don't, bounce rate is a measure of how people use your site. A script starts a timer when they access a page and stops when they leave. If they leave within a minute (usually), they "bounced."

The general goal for normal people is to aim for 0% bounce. It's normally a worthy goal for normal people. The nightmare scenario is a 100% bounce rate. A 100% bounce rate usually means that no one is interested in your site. They pop on, see nothing of interest and pop right back off.

It's normal for normal people to avoid that nightmare. I ain't normal. . .

Posted: 2017-03-14 14:21:00

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How to Howl with the Best: A Lazy Wolf is a Good Wolf

Laziness has a bad rap. People think it's a bad thing. It isn't. Laziness is the driving force behind every human advancement. Why walk if you can ride a horse? Why ride a horse if you can sit comfortably in a wagon behind a horse? Ok, that's not the best view.

Why have the smelly horse at all? Add a motor! Wait. Why should we drive? Can't the car just drive itself?

Yes, laziness is behind every meaningful advancement our species ever made. is no exception. . .

Posted: 2017-02-17 12:28:45

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How to Howl with the Best: A New Wolf's Guide

If you're curious about, start here. myTweetPack was created by writers for writers. It morphed into a complete Twitter-based promotional platform for anyone who has anything to promote. That would be . . . everybody. If you don't have a product or service, you have yourself. If you don't have a corporate brand, you have a personal brand.

Promotion is promotion. . .Just ask Donald Trump if Twitter is effective at promotion. Love him or hate him, there is no doubt that he used Twitter to his best advantage.

Posted: 2017-02-17 11:36:10

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How to Boost Your Personal Brand with RSS

Many people know about RSS. They use it to push their posts to whoever subscribes to their feed. It does work. It just doesn't work all that great. At least, it doesn't work all that great if that's all you do with it.

"Note: This post stands alone, but is the continuation of A How-To on Personal Branding: It ain't Bullshit

Posted: 2017-02-17 10:19:16

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A How-To On Personal Branding: It Aint Bullshit

"Personal Branding" will be the buzzword du jour for 2017. Will it be a non sequitur like "disruptive?" Will its original meaning be stretched to meaninglessness like "Millennial," or "Unicorn?"

Posted: 2017-02-06 11:20:37

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How to get your Life back. . . Yes, Really!

I really hate doing stuff repeatedly. When I see a flawed process, I look for an easier way. Often, I find one. I'm constructively lazy. Keeping up with everything you need to do on Social Media is a pain in the patootie. We all get that. It isn't that it's very difficult to do. It's more that we have to keep repeating ourselves.

In my last post, "How To Make Social Media Simple. No, I'm Not Crazy," I touched on this problem. Now, I can announce that The Lazy Man's (or Women's) Era of Social Media has begun.

Posted: 2017-01-27 14:06:51

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How To Make Social Media Simple. No I'm Not Crazy

It isn't so much that Social Media is hard. It just takes a ton of time. Even that isn't accurate. It's more that we do the same thing several times every time we do anything at all.

If it was a business process it would be scrapped. Come to think of it, it is a business process. Before you scrap it. Let's see if we can change the process from one+again+again+again+again to one-and-done.

I'll show you something that you already have that can make your life easier. You don't need to be a myTweetPack member to take advantage of it. myTweetPack members will see a greater benefit, but non-members can. . .

Posted: 2017-01-23 12:40:16

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How to Not Piss People Off: Great Power is Great Risk

"With Great Power Comes Great Responsilitity" - Voltaire. myTweetPacks puts the full power of the Twitter API at your fingertips.

That's a lot of power. With it comes a lot of responsibility.

It's so easy to do stuff that, a few short days ago, you were only wishing you could do. Now you can, but should you?

This post offers a set of Best Practices to help you be a good citizen wolf. . .

Posted: 2017-01-18 12:33:41

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How to be an Alpha Wolf: Lynda's Now Doing Twitter Right (end week 2)

To those of you arriving late to the party, Lynda Spiegel and I decided to conduct an experiment. Lynda wasn't seeing much value in Twitter. I saw tons. I saw so much value that I put a team together to build a TMS (Twitter Management System, us techies love our acronyms, even just us techie writers).

Lynda agreed to let me take over her account for a while. These posts are a diary of the results of applying to Lynda's Twitter account.

I need to come clean about something. I'm not doing all that much. . .

Posted: 2017-01-17 13:42:16

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How to be an Alpha Wolf: Lynda's Now Doing Twitter Right (end week 1)

Last week, Lynda Spiegel and I started an experiment. The idea was simple. Can a Twitter skeptic be convinced of Twitter's value as a promotional medium?

To be honest, I was a little frightened. Okay, I was a lot frightened. Doing a live case study in serial form could leave me and my new web app, smelling like a rose. . .

Or, it could leave us smothered in the stench of unprocessed fertilizer. . .

Posted: 2017-01-17 12:49:52

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How to be an Alpha Wolf: Lynda's Now Doing Twitter Right

Lynda Spiegel commented on a previous post. She said that Twitter doesn’t do much for her. I asked if she would be a Guinea Pig for a Case Study. Lynda agreed, but I don’t think she thought I was serious. I was serious. I was serious as a heart attack.

Lynda was skeptical about Twitter. After all, Twitter is a useless, noisy place that doesn’t do much for anybody, right?

Wrong! I just love changing a skeptic’s mind. . .

Posted: 2017-01-17 11:07:49

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Making it as simple as possible, but no simpler.

"Make it as simple as possible, but no simpler." - Albert Einstein

Yesterday, Candice Galek signed up for a trial on For the record, I think of Candice like a second daughter. Candice is a couple of years older than my first daughter, Katrina, so it's like a Time-Warp thing.

Anyway, Candice messaged me on LinkedIn. . .

Posted: 2017-01-17 05:25:35

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How to Use Twitter. What it Is, is Not, and Should Be

The inspiration for this post came from Graham Edwards who asked: Hi Paul, is there any way to tag and categorize the followers and then have the old tweets sent out in a more targeted way? Since the stream is "chaotic" and getting faster, frequency does make sense... again you are, like everyone exposed to reader fatigue. Take any of this with a grain of salt as I am still struggling with the utility of twitter.

You are not alone, Graham. I think that even Twitter struggles with Twitter's utility.

Posted: 2017-01-06 18:46:52

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What is an Alpha Wolf and Why You Should Care (GRRowth Portal #1)

This post is a walkthrough explaining how to use the GRRowth Portal.

The GRRowth Portal uses a variation of Influencer Marketing. Our big difference is that every user gets to choose his or her own Influencers. We call them Alpha Wolves.

Posted: 2017-01-05 18:39:46

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Building Your Potential Lists (GRRowth Portal #2)

In the last post, we learned about the importance of Alpha Wolves in

This post will show you how to build and maintain you Potential Follows list.

Relax, no hard hats or overalls required.

Posted: 2017-01-05 18:11:56

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Filtering Your Potential Follows (GRRowth Portal #3)

This post will explain how to filter your Potential Follows list into an actual Follow Lis. We already discussed the importance of Alpha Wolves. Then we moved on to building our Potential Follows List.

Now it's time to target that puppy (cub?)

Posted: 2017-01-05 18:00:44