Posted: 2017-01-17 12:49:52Photo Credit: International Wolf Center - Don Gossett
Last week, Lynda Spiegel and I started an experiment. The idea was simple. Can a Twitter skeptic be convinced of Twitter's value as a promotional medium?
To be honest, I was a little frightened. Okay, I was a lot frightened.
Doing a live case study in serial form could leave me and my new web app, myTweetPack.com smelling like a rose. . .
Or, it could leave us smothered in the stench of unprocessed fertilizer.
I needn't have worried.
We started this journey one week ago, on December 12th. Today is the 19th. The first day was mostly spent setting up the strategy. We don't really have a full week's work here. Still, if I serialize a case study, that means I need to post weekly updates.
The first, introductory installment is here if you haven't read it.
One week ago, on December 12th, Lynda's Twitter Analytics looked like this. . .
Pretty dismal when you consider that Lynda is at the top of her game. This type of performance is typical of those who don't understand what Twitter really is.
What the hell is "micro-blogging" anyway? That positioning makes people think that it's there for communication and interaction.
That positioning makes people wonder what kind of a message they can get across in 140 characters. One hundred-forty words is bad enough!
Stop wondering. You're right. It's not about communication. Sure, sometimes, it's possible to engage directly. The odds are against it. Twitter is not a one-to-one thing. It's a one-to-many or a many-to-many thing.
It's about driving people somewhere else. Somewhere where they can communicate.
I like to think of Twitter as radio. You listen to the radio, you don't interact with it. Right now, your favorite song may be playing. If the radio isn't on, you don't know. You don't care.
Radio ads drive you elsewhere. Usually in a literal sense.
Say you're wondering what to have for lunch. A radio spot comes on advertising a new burger joint. It does you absolutely no good to shout your order at the radio.
But, you just might head on over there.
Your car may have brought you to the restaurant. The radio spot drove you there.
Ditto for Twitter.
I think the stats speak for themselves. Just bear in mind that Twitter reports a rolling 28-day window. We've only been at this a little less than a week.
Yes, that's only one week's growth you're looking at, expressed as 28-days.
I just want to discuss one of the stats, Followers.
Lynda and I established a profile of what a targeted follower would look like. These are not "Eggs" or random people who followed her. They are mostly follow-backs of specifically targeted profiles.
The ones who followed Lynda before we followed them were reviewed individually. We needed to make sure they fit the profile Lynda wants.
There's very little point in building an untargeted following.
myTweetPack was crowd-built on beBee and LinkedIn. It started as just an easy way to build click to tweet links. Through the input of some 47 beta-testers, and over 1700 comments and suggestions from over 600 other people, it morphed into what is very likely the most powerful single-account or multi-account Twitter Management System there is.
Our goal was to create a powerful tool that would be well within anybody's easy financial reach.
I think we succeeded.
Try it for yourself and see. Free trials are now available.
That's when you'll be able to see for yourself just how powerful Twitter can be when done right.
See you in the Packs!